We are aware that using personal profiles is the key to success on LinkedIn. More agreements are closed by sellers who interact with decision-makers and develop relationships than by those who use the connect and pitch method.
However, we aren’t discussing social selling today; instead, we are discussing how to maximize the potential of your company page.
1 Use your Lead Form
By making changes to your company page, you can add a lead form.
This straightforward form, which appears when someone visits your website, allows you to collect leads and inquiries if your main goal is to grow your following.
Going in and downloading them regularly can help your sales team follow up.
2 Hashtags
Use hashtags with caution in your LinkedIn post. For instance, I stay away from the hashtags #SocialSelling and #LinkedInTraining since I don’t want my postings to appear in those feeds.
Typically, LinkedIn trainers control those hashtags. I concentrate on using hashtags like #manufacturing #leadership #technology where my prospects are active. Decide on the appropriate hashtags to expose your material to the appropriate audiences.
Additionally, search for hashtags with a following of at least 10k instead of creating your own.
3 Avoid External Links
Your engagement will suffer if you push people away from your page too much. As a result, your visibility and engagement may begin to decline.
External links can affect your company page for two reasons.
After clicking the link, users are less likely to interact with the post. This restricts the post’s audience.
Even if you boost dwell time, LinkedIn isn’t thrilled if you drive users away from the platform because doing so frequently doesn’t benefit your article.
4 Watch your propaganda
We all want to land our marketing message through our company page, but it can also impact the success of our LinkedIn content strategy. Your content needs to be a mix of content that is promotional, adding value, and engaging.
- Polls, memes, and human content help engagement
- How-to’s, tutorials, and explainers — add value
- Call links, lead magnets, and direct CTAs drive conversion.
The key is to not overuse conversion content, as the engagement will always be lower.
20% of your content should be conversion.
5 The first 2 hours matter
The first two hours after posting on your company page are crucial for success. Success is determined by dwell time, comments, likes, and reposts, in that order, rather than by content or aesthetic awesomeness.
The top of the tree is dwell time, and the bottom is reposted.
So it’s not the best idea to order the corporation as a whole to republish. Strangely, requesting that others read the post and leave comments has a greater impact.
Based on the indicators mentioned above, the system determines the success of your article within the first two hours. Early engagement has a significant impact.
6 Don’t look like an Ad
Consistent branding in our contemporary social media world might confuse consumers, which is one of its drawbacks. Oh, I did say that. It has two potential misunderstandings.
First of all, it resembles an advertisement; a unified style might make everything appear the same. Second, it may lead viewers to believe they have already viewed your message, causing them to scroll past it.
This presents a significant challenge for marketers since, while we all see the value of brands, social media, and its increased “home-madness” are more successful at preventing feed scrolling.
7 Make your visuals TALLER
This one is very easy. Boost the height of your movies and photos. They become more difficult to scroll past, increasing your chances of being noticed in the stream.
1350px high by 1080px wide is the ideal size.
Make films 1920px x 1080px in portrait orientation or 1080px x 1080px in square format.
8 Use LinkedIn Live
Keeping your material visible to your audience is one of the major problems. This is a problem on all platforms.
You can use some fantastic features on LinkedIn to keep your page interesting and relevant to your fans.
One of them is LinkedIn Live. LinkedIn notifies your audience via push notification when you go live. People are subsequently drawn back to the page as a result of this. This is effective in injecting new life into your page, unlike traditional material that may be missed.
When I work with clients to develop their brands and online presence, we arrange a live event, which increases interaction, following, and general engagement.
Live is a fantastic technique to keep viewers interested.
9 Leverage the Newsletter
The newsletter tool on LinkedIn is fantastic, especially for Company Pages. First off, 20% of people typically subscribe to the newsletter feature. The newsletter feature is an outgrowth of the article feature and enables you to increase the reach of long-form written material by gaining subscribers to a series of articles.
So, why would you want to create a newsletter?
What makes you want to publish a newsletter, then?
Well, LinkedIn cleverly turned the newsletter feature into one of the top resources for marketers on LinkedIn. LinkedIn Drives assists you in increasing your 20% sign-up rate by encouraging your followers to become subscribers.
Your subscribers receive a notification when your newsletter is published, and LinkedIn also emails them a copy. It’s a fantastic method to increase engagement and keep your page and content visible in your followers’ feeds.
You can include hyperlinks, summaries of blogs, and videos in your email instead of just articles. It’s quite adaptable, and many people I know utilize it for roundups with numerous embedded content pieces.
It fundamentally alters Company Pages.
10 Hold back the value for 20 seconds
This one is easy. Do this one easy thing to increase the reach and visibility of the material on your Company Page.
Hold off on sending the value until 20 seconds into the message.
Every post ought to be purposeful. If not, it is just filler to fill the feed.
Don’t give away the meat of your post—the value—too soon if you want your posts to gain more traction. Recall that dwell time is the most important factor.
So, whether you’re posting a video or a written article, only hint at the value; don’t give it to them until they’ve read 60 words or seen 20 seconds. Although it’s a straightforward strategy, it will raise your content’s visibility, reach, and interaction.
Want to get more from LinkedIn?
Drop me a line on LinkedIn, and I’ll share with you how we can help you generate more leads and inquiries from LinkedIn. We work with marketers, salespeople, and senior executives to help them reach more people, leverage thought leadership, and close more business with social selling.